Blog Archives

Why #SocialMedia is Critical 4Mom Entrepreneur Businesses – Part 1 via @mombizcoach #motownmom

Expert Author Lara Galloway


Those of you who have spent any time around me, or on the phone with me, or reading my blog have heard me get a little preachy when it comes to Social Media and its marketing capabilities. Especially now, when the economy is giving us “the gift” of more time to plan, organize and market our businesses, I’d like to help you get some great exposure for the hard work that you do. For FREE!

As I mentioned above, I’ve been busy. Yahoo! In fact, I’m thrilled to have just received another invitation to be interviewed by a talk show hostess this morning.

How did all this happen?

I didn’t cold call anyone. I didn’t take out a large print ad in the local magazines and newspapers. I didn’t pay for specialized SEO for my websites. I didn’t pay for a booth at a networking event. I didn’t send out a press release to anyone. In fact, I didn’t pay for anything and I was probably wearing my pajamas in the comfort of my own home when my marketing was working for me. And rather than “pushing” my marketing message out to the world, I’m “attracting” an audience who is interested in what I do.

So what is Social Media? The easiest way for me to think about it is to compare it to a Chamber of Commerce or a small business networking group (like BNI). All of us entrepreneurs know that marketing is important, but we seldom choose to allocate large portions of our budget to it. Instead, we often choose the “free” marketing route of appearing at various business networking events, introducing ourselves to other small business owners, exchanging business cards, and giving and asking for referrals.

I did this for the first two or three years of my business. But then, when I moved across the border to Windsor, and had no babysitters for these morning Chamber/BNI meetings, I started seeing just how much these “free marketing” opportunities were costing me in time and headaches. As a mom of three kids aged six and under, attending a weekly 7am coffee at the local chapter of BNI simply doesn’t work. So how can we mom business owners effectively network, give and get referrals, and in general get the world “buzzing” about our businesses?
Enter Social Media! You may also have heard some other terms associated with it, like Social Networking, Social Marketing, Viral Marketing, etc.

Here’s the skinny:

Social Media is a fast, professional, easy and effective way to market your business. And in my own humble opinion, it beats using the traditional methods (print ads, radio ads, tv ads, booths at tradeshows, etc.) since it is 1) free and 2) working for you when you’re not even awake!

Some examples of Social Media I’m using are LinkedIn, Facebook, twitter and my blog. There are countless others out there, but I’m going to focus on the ones I use. Each of these sites allows me to set up an account for free. I create a profile of my business (including my bio/resume sometimes, or my background and interests, or my expertise on a certain topic), upload a professional photo of myself, and include links to all my other sites (websites, blogs, LinkedIn, Facebook and twitter accounts).

All of these media allow me to build my online network by making connections (LinkedIn), inviting more friends (Facebook), increasing my followers and the people I follow (twitter), and offering an RSS/subscription service (blogs). Just as you would build your professional network via business card exchanges, referrals, attending networking events, etc., you build your community of people you are interested in and who are interested in you. Unlike traditional networking and marketing, you don’t have to hire a babysitter, dry clean your suit, and spend time commuting to and from your home or office. In fact, I do most of my social networking just two or three minutes at a time with at least one child on my lap.

As a coach, I’m in the services business. I don’t have a product (other than myself) to sell (yet!). My intention when I market my business is to get people to know, like and trust me. People like to buy from people they know, like and trust. Of course, you can use Social Media platforms to socialize with friends and family, but the reason I use it for business is because I find the online business community to be extremely approachable. I am able to introduce myself and be introduced to others by typing a quick message like, “Hi! I love your work. Look forward to learning from you!”

In very little time, I usually get a message back. There: a virtual handshake that’s informal, yet powerful. And if this new contact is interested in learning more about me, s/he can do so via my profile, which in turn links them to my websites, blogs and other Social Media platforms. After reading about me in these platforms, a potential client is pre-qualified to do business with me since I explain how I work, what I offer and what I charge on my website. So you see, I can end up with a pre-qualified sales lead as a result of typing 11 words and hitting send. How easy is that?

And it can be even easier. Since most Social Networking platforms (like LinkedIn, Facebook and twitter) allow all of my friends/connections to see who I’m connected to and to read my posts, I often get messages from people who are “friends of my friends” who I never contacted directly. This passing of information continues to spread, like a virus (hence the term “viral marketing”) to all of my friends, then to their friends, and so on. And it travels fast!

So this is where I’ll end my first installation about Social Media and why you should be using it to promote your business. I hope you’ll take a peak at some of the options out there. I’ll go into greater depth about how it works (including some examples) and offer some resources for more information in the next two installments of this article. If you have questions, please ask. I’m excited to help you grow your business!

Article Source:

New @Meetup group in Metro #Detroit: Girl Scouts of Southeastern Michigan Alumnae #motownmom

New Meetup Group!

Girl Scouts of Southeastern Michigan Alumnae

Listed in: Women’s Social, Social Networking, Make New Friends, New In Town, Dining Out, and 10 more topics.

Once a Girl Scout, always a Girl Scout! Reconnect with fellow alumnae in southeast Michigan, including the areas of Port Huron, Flint, Monroe and Detroit – and all places in between! Whether or not you have been a member, a volunteer, if you’ve been involved in the past 5 months or 50 years – YOU are invited to participate!

Other Meetups you might like

The Detroit Tequila Tasting Club
100 Tequila Connoisseurs • White Lake, MI

Listed in: Tequila, Dining Out, Cocktails
Group Variety
35 Members • Waterford, MI

Listed in: Make New Friends, An Active Group for Active Members, Leadership and Self Improvement, Married Couples, Movie Nights, and 10 more topics.
Mommy & Little Munhckins
48 Members • Waterford, MI

Listed in: Women’s Social, Moms of Toddlers & Infants, Stay At Home Moms, Hip Mama, Playdates For Kids
Bacchus Club of Novi
175 Wine Enthusiasts • Novi, MI

Listed in: Social Networking, Wine, Wine Tasting, Wine and Food Pairing, Wine and Cheese, and 2 more topics.
Michigan Adventurers Club
2,709 Adventurers • Farmington, MI

Listed in: Adventurers, Hiking, Camping, Mountain Biking, Outdoors, and 7 more topics.
Fabulous Girls Night Out!
127 Fabulous Ladies • West Bloomfield, MI

Listed in: Social, Girls having fun, Friends, Social Networking, Women’s Social, and 10 more topics.

Local Mom and Social @meetups in Metro Detroit

Image representing Meetup as depicted in Crunc...

Image via CrunchBase

I love to support groups of women, parents and children who want to get together face to face.

New Meetup Group!

Cafe Mocha Lattes

Listed in: Women’s Social, Women’s Business Networking, Women Small Business Owners, Weekend Adventure & Travel, Women Entrepreneurs, and 10 more topics.
Organized by:
Vivian Vernell
We are a socializing, networking, and traveling group for women. Our sole purpose is to support community associations and non-profit organizations that focus on women’s issues and interests. MISSION: To give back to the community through volunteerism, fund-raising, and organizing and participating in community awareness events. VISION: To build a social network of strong female leaders; women who… [read more]

Other Meetups you might like

I am Happy Project – Detroit, MI
87 Happy People • Detroit, MI

Listed in: Social Networking, Women’s Social, Friends, I am Happy Project, Personal Growth, and 10 more topics.

Ace Barter of Michigan
18 Members • Ferndale, MI

Listed in: Small Business Marketing Strategy, Business Referral Networking, Women Entrepreneurs, Small Business, Professional Networking, and 5 more topics.

GOT-MICHIGAN (Get Out There Michigan)
320 Michiganders (Members) • Detroit, MI

Listed in: Friends, Michigan, Travel, 20’s & 30’s Social, Meeting New People, and 10 more topics.

Mothers And Daughters Expressions (M.A.D.E.)
11 Mothers and Daughters • Detroit, MI

Listed in: Women’s Social, Single Parents, Work at Home Moms, Women’s Empowerment, Working and Stay at Home Moms, and 10 more topics.

Travel Buddies
341 Travel Buddies! • Dearborn, MI

Listed in: Social, group travel, Ireland Group Trip, Greece Group Trip, Cruise, and 8 more topics.

Hostelling International-Michigan Council
179 Travelers • Detroit, MI

Listed in: Adventurers, Walking, Singles, Backpackers, Camping, and 10 more topics.
If you have a meetup group and would like to share your group with us, we’d love to feature you and show others what you do. We can also arrange to do a personal interview. Just contact us.